By Judy Thorburn
Owner/Editor in Chief/writer - Las Vegas Round The Clock
Owner/Editor in Chief/writer - The Flick Chicks
Director of Communications - Nevada Film Alliance
The 2010 Licensing International Expo was held at the Mandalay Bay Las Vegas June 8-10. The trade show is the largest brand licensing show in the world, attracting international retailers who attend in order to get a first look at tomorrow’s hottest trends and to create deals that move products off shelves.
This year the expo feature more than 7,000 of the top brands from fashion and apparel, video gaming and electronics, entertainment, kids, and others. Top brands include: 4Kids, BBC, The Beanstalk Group, Brandgenuity, Cartoon Network, CBS, Disney Consumer Products, DreamWorks Animation, Electronic Arts, Freemantle United Media, Hasbro, The Joester Loria Group, LucasFilm, Marvel Entertainment International, Mattel, Paramount, Sesame Street, Sony Pictures, Twentieth Century Fox Licensing and Merchandising, Universal Pictures, Warner Brothers Consumer Products and many more.
Some newsworthy components of this show included:
·International Retail Tour – International retailers discussed their efforts to bring U.S. retail brand strategies overseas
·Fashion Avenue Café - a preview of new brand partnerships in the world of fashion
.Onsite Art Gallery and Services- A list of some of the up and coming licensed artists
·Brand founders and executives from top companies around the world.
Photo credit: Judy Thorburn