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Judy Thorburn and Debbie Hall
Photos by Stephen Thorburn
National
Association of Broadcasters – Defining the Future in High Definition
The National Association of Broadcasters is a trade association for all
electronic media including radio and television as well as broadcast
networks. Every spring, the NAB Show converges on Las Vegas and this
year brought over 1400 exhibitors and 100,000 attendees from 130
countries. At the Las Vegas Convention Center with events and receptions
all over the city, from Sunday, April 23 through Thursday, April 27, NAB
featured exhibits, educational sessions, lunches, dinners and networking
opportunities. The RTNDA (The Radio and Television News Directors
Association and Foundation) “piggybacks” with NAB and holds its
convention and conferences at the Las Vegas Hilton. The Radio and
Television News Directors Association is the world's largest
professional organization devoted exclusively to electronic journalism.
RTNDA represents local and network news executives in broadcasting,
cable and other electronic media in more than 30 countries. There was an
additional 1,100 attendees attending RTNDA 2006.

On Monday was the
All Industry opening ceremony with State of the Industry Address by
David K. Rehr, President and CEO of NAB. He spoke about NAB’s future and
stated, “I don't want to relive broadcasting's past glories . . . mourn
its past defeats . . . or wade through a list of issues facing the
industry. I want to talk about one thing – and that is where the NAB
needs to go in the future. I believe the NAB must move from an
organization that is perceived as being on defense . . . to one that is
on offense. We cannot afford to be an organization that is perceived as
protecting the status quo ... but rather, one that embraces change.”
Rehr continued, “For example, in the 2004-2005 TV season, broadcasters
had the top 255 highest rated programs. Cable's most popular show came
in way down at 256. Ladies and gentlemen, that isn’t even a contest!
Furthermore, last year, the number of cable subscribers actually
declined.
“Radio?
“Satellite radio has supposedly 10 million subscribers total. But 260
million people listened to broadcast radio last week alone. Furthermore,
satellite radio lost about a billion dollars last year. Its business
model is bankrupt. And this is even before our own digital HD radio has
kicked in.”
In February 2009, all over-the-air broadcasting will be in High
Definition and Rehr spoke about that as well. “On the television side,
we must show consumers the exciting possibilities of digital television
before the DTV conversion . . . not when the DTV transition is upon us .
. . but right now! February 2009 is staring us in the face. Studies show
that the majority of the American public still has a blank slate on what
DTV truly means.
“Ladies and gentlemen, the American people have to be educated. It is
our responsibility to let consumers know the benefits of free,
over-the-air digital television. They can’t absorb this through osmosis.
It falls to us to let them know that one of the most pristine signals
they can receive is over-the-air DTV.
“They need to know what DTV multicast channels will bring in terms of
choice and services.
“We can't leave the job of educating the public on this issue to
Congress. We can't leave it to our competitors. And, certainly we can't
leave it to the guy who sells televisions at Best Buy.
And, we cannot let cable companies degrade broadcast digital signals and
force consumers to pay unnecessary fees to have the full benefits of
HDTV.” Rehr concluded, “I want each of you to know that I am so proud to
be the president of this great association. I am honored to carry on
broadcasting's rich tradition. And I am exhilarated by broadcasting's
tremendous possibilities in the years ahead.”
Distinguished Service Awards Recipients in 2006 by NAB included Dan
Rather, former Anchor and Managing Editor of the CBS Evening News and
Tom Brokaw, former Anchor and Managing Editor of the NBC Nightly News,
and the late Peter Jennings, former Anchor and Senior Editor of ABC
News.
The National Association of Broadcasters also named 10 winners of the
NAB Crystal Radio Awards. Since 1987, the NAB Crystal Radio Awards have
recognized radio stations for their outstanding year-round commitment to
community service. The 2006 NAB Crystal Radio Award recipients are:
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KLVI-AM Beaumont, TX |
KZBR-FM San Francisco, CA |
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KOZT-FM Fort Bragg, CA |
WHAI-FM Greenfield, MA |
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KSL-AM Salt Lake City, UT |
WHUR-FM Washington, DC |
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KUDL-FM Kansas City, MO |
WILV-FM Chicago, IL |
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KUZZ-FM Bakersfield, CA |
WJON-AM St. Cloud, MN |
The Television All
Industry Luncheon featured Jack Valenti, former president and CEO of the
Motion Picture Association of America and inducted Regis Philbin in the
NAB Broadcasting Hall of Fame.
The most wonderful event was the 2006 Paul White Award dinner honoring
ABC’s Charles Gibson of ABC. Held in the Baron Room of the Las Vegas
Hilton, the dais featured News Directors from RTNDA affiliates as well
as representatives from the Lesbian/Gay Journalists Association,
Hispanic Journalists Association, Black Journalists Association,
Canadian Journalists and others. Chairman Dan Shelley, WTMJ-AM,
Milwaukee; President Barbara Cochran RTNDA Washington and Past Chairman
Bob Priddy Missourinet Jefferson City were also present.
A short film highlighting Gibson’s 30 years in the broadcasting industry
was shown and then David Westin, President of ABC News, presented the
Paul White 2006 award to Charles Gibson. To a standing ovation, Gibson
presented an eloquent speech to inspire all journalists, especially on a
local level. He spoke about growing up in a household with parents that
were “news junkies,” and always discussed current events at the dinner
table, then went on to reminisce about his first job in broadcasting
which paid a whopping $325 a month. He admonished the audience, “What
you do is important, and all too often that gets lost due to ratings and
profits.” He spoke about the statistics that over 59% of the viewing
public watch local news instead of network or cable news, and warned
about the intelligence of the viewing audience stating, “they know about
sweeps month and don’t care about ice tea that kills,” which did elicit
a laugh from the audience. He addressed all news directors in the
audience, asking them to “instead of hiring an anchor from another city,
promote your best reporter instead.” Gibson ended the evening with
Edward R. Murrow’s famous quote, “Good Night and Good Luck.” It was
quite the evening for us, as we shared it with two perky, yet
intelligent and ambitious journalism students from the University of
Miami who seem to have a bright future ahead.
The technology at this year’s NAB convention included seminars geared
toward worship services, broadcast engineering, broadcast management,
multimedia and business law and regulation. The future of broadcasting
include such subjects as High Definition broadcasting in television,
radio and cinema; broadcasting to multimedia such as cell phones,
podcasts and PDAs, reinvention of AM Broadcast Radio, home broadcasting
studios and broadcasting services in places of worship.
For the attendees who work or aspire to work behind the camera in the
movie industry, one of the highlights had to be the keynote dialogue
sessions with a few of Hollywood’s top filmmakers. As part of the NAB
Post Production World Conference, one session had Academy Award winning
editor Hughes Winborne, as the featured speaker who just this past March
won an Oscar for his amazing work on Best Picture of 2005, Crash.
Winborne spoke about his roots in the south where he spent his early
years as a paralegal and house painter before deciding that he loved
movies so much that he wanted to change directions and work in films.
Everyone he met in the industry wanted to be a director, but he knew he
wanted to be an editor. His first job was low budget films Girl From
India and The Mutilator. But while “most move up through assistant work.
I didn’t do it that way”, he said. “My experience was unconventional.
Sling Blade was the job that allowed me to move into feature films. It
was the beginning of my work in Indie Films. I was completely committed
and passionate about those projects. But, it is tough in the independent
(film) world; so hard to get them into theatres.” Winborne said that his
resume includes lots of independent films we never heard of and working
in TV on 48 Hours at CBS, which he said was “great training.” He went in
to say. “I feel incredibly lucky to do what I do. I have a fun job. Once
I found out what I wanted to do, I stuck with it even after people
suggested that I give it up. The editing room is a fun place.”
  
  
He brought along a
few clips from some of his work, the first shown being the opening
sequence of 2001’s Stark Raving Mad, a film that he was asked to create
a “visual” equivalent of technomusic, a challenge if there ever was one.
With a one year old to support, he thought once again about changing
careers when he landed Crash and felt (the film) had to “stand out in an
extraordinary way.” Winborne showed clips from the film and spoke about
the editing techniques he used to create a certain kind of impact and
how the use of the glare of bright Christmas lights on LA streets while
filming in December delivered a very special effect. Another scene was
so emotionally intense that when it came into the editing room it made
him weep, something that he warned would happened again, and it did. As
a complex film with multi storylines, Winborne said Crash was not easy
to edit, and gave an example of a very tense scene with actor Michael
Pena, that had “no wasted moments.” Regarding working with writers and
directors and their input, he said that Paul Haggis (Crash’s director)
was incredibly committed to the project, and there was not a frame he
didn’t look at.”
  
Winborne introduced
his assistant editor, John Breinholt, who has been working with him for
seven years since meeting Winborne in Salt Lake City where he was making
a film. It was obvious the editor and his protégé have a mutual respect
and admiration for each other and shared their feelings about their
craft, and insight on what’s it is like working together and with
directors on feature films. “Assistants do what he can’t do. I am not
analytical. John is,” Winborne said. “He helps me a lot and it is
helpful for the director. Part of an editor’s job is being the shrink
between director and producer.” Breinholt said that after graduating
from the University of Utah’s film program, he looked at editing and
found it attractive. “I would be on the job from beginning of the film
to the end. It doesn’t matter how big a film. It comes down to a couple
of people in a room. What I get out of a film is creative. It is
important to have an opinion in the cutting room; a point of view, the
start of how I get involved creatively.” The audience left with some
insightful information they could use in their own careers.
Part of NAB’s Digital Cinema Summit was an interesting keynote dialogue
titled “Where is Digital Cinema and How Do we Get There?” led by
moderator Charles Koones of Variety that had James Cameron, the Oscar
winning filmmaker/director of Titanic, and NATO (National Association of
Theatre Owners) President John Fithian speaking about Digital Cinema and
its relation to enhancing the movie going experience. “There is a
growing malaise about going to the theatre with HD rolling out in homes.
We are going to lose audiences if we don’t fight to keep them,” Cameron
said.
 
 
Fithian added, “We
constantly have to improve the movie going experience. Business wise,
Dolby surround sound was very important, but digital cinema is a bigger
change than digital sound. Digital technology is the biggest transition
since sound. It is ready now and will improve the experience with a high
quality of what you see on screen and enables something really cool.”
Cameron said that he started shooting digitally in 2000 and that “the
person who wants to see a big epic will differentiate between 35mm and
digital cinema.”
Fithian addressed the marketing potential for digital cinema. “Movie
screens are a whole lot bigger than home screens for one. Digital is a
real improvement that can be marketed rather than film. Visually it is
better and audiences are more excited.”
  
While top
filmmakers Spielberg and M. Night Shyamalan said back in 2002 they would
not shoot in digital, Cameron noted “They are artists, doing things the
way THEY want.” On the idea about transferring large-scale films to cell
phone screens, Cameron responded with a laugh. “Who would want to watch
Star Wars, Titanic or 2001 on a cell phone?”
In regards to fighting piracy, a major problem for the industry, as NATO
President, Fithian said, “If we continue to do digital cinema right, it
will help fight piracy. The digital age will enable us to jam
camcorders. Content is encrypted and sent separate from key codes,
making the delivery more secure.”
“The more technology you have, the more you can do,” said Cameron. “Each
era of film has its own flavor and style.” But, when asked how digital
cinema will affect the style of films being made today and in the
future, Cameron replied, “The important things that make good cinema
don’t change. You still need a good script, acting, and content. The new
tools enhance the ability of a filmmaker to do these things, as long as
filmmakers don’t overuse a technique.”
This year, NAB showed all of us that what is being created and
implemented is just the tip of the iceberg in what awaits the consumer
with radio, television, multimedia and cinema.
Remember, The Media Divas make entertainment news DIVALICIOUS!
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