By Dianne R. Davis
Photo credit: Dianne or Burt Davis
Warhol Exhibit Worth Trip There
Remember Polaroid? Considered one of the world's most recognizable brands, Polaroid has taken its expertise to the next level by going digital with the opening of FOTOBAR at the company’s flagship location in Las Vegas at the new Las Vegas Landmark, The Linq. A recent visit to the Polaroid Bar produced some delightful surprises. Polaroid Fotobar advertises the ability to “provide visitors with the luxury of liberating their coveted vacation snapshots – creating instant and innovative photo products...”
The Polaroid Museum showcases the history of Polaroid
And yes, they do merchandise products to do just that. But beyond that is the newest Polaroid Fotobar feature – The Polaroid Museum. This interactive and educational experience occupies 4,500 square feet on the store’s second level. It showcases the history of Polaroid, as well as how it revolutionized the photo-taking industry.
The Polaroid Museum is a great way to spend some time on a hot summer day
Give yourself some time to learn about Polaroid’s founder, Edwin Land, and the ways he impacted not just the business of imaging, but the course of social media as we know it through his cutting-edge approach to instant printing and social sharing. The display includes a 20x24 camera, one of the largest Polaroid cameras in the world. Only five of these working cameras remain in existence, and Las Vegas was fortunate enough to nab one of them.
Andy Warhol is right there with us
The centerpiece of The Polaroid Museum is “Capturing Celebrity,” presented by The Andy Warhol Museum. This homage to Andy Warhol and his decades-long love affair with the Polaroid camera will transport guests behind his lens.
I particularly enjoyed seeing more than four dozen of the pop art icon’s most famous Polaroid snapshots, displayed in the exact state that Warhol chose to capture them. Dennis Hopper, Truman Capote, John Lennon, Yoko Ono, Mick Jagger, Dolly Parton, Farrah Fawcett, Debbie Harry, Giorgio Armani, Arnold Schwarzenegger, Keith Richards and Muhammad Ali are just a few of the famous faces you can see in classic Polaroid form. You can also see two of Warhol’s personal Polaroid cameras.
These exhibits are rounded out with an extensive collection of rare artifacts, art and advertising from the PolaroidHistorical Collection at MIT.
The Polaroid Museum and Polaroid Fotobar join the 32 other trend-setting tenants – along with the High Roller, the world’s largest observation wheel – at The LINQ. The streets of this pedestrian-friendly shopping, dining and entertainment district redefine the Las Vegas visitor experience right in the middle of the Strip.